How to Have a Successful Crowdfunding Project?
These days, Crowdfunding is getting immense popularity all over the globe. Without a doubt, it has become more competitive than ever before to gain page views and pledges as well on portal sites that feature different live projects at once. For businesses that are seeking for tips on how to optimize such campaign, being able to know some secrets and techniques that are certain to provide the best opportunity in meeting goals and objectives is a must.
Number 1. Strategic social media – many experts stress that it is not necessarily needed to have great exposure on social media or have a big fan base. What you have to do is to pick the networks that’ll match best your content and marketing strategies where you can find your potential supporters. You shouldn’t forget as well to customize promotion to suit in every platform.
Number 2. Come up with a great video – well thought video clips can provide your visitors insights and goal of your Crowdfunding project. Videos additionally let your clients see you or even know what you are offering in action rather than just clicking and scanning through series of images.
Keep in mind that amateur looking vid isn’t enough in convincing anybody to have involvement. In reality, this can actually ruin the credibility of your Crowdfunding campaign. With this being said, it will be a great idea if you are going to opt for hiring professionals who will be making the video pitch for you.
Number 3. Produce a media page – believe it or not, some of the popular projects are the ones featured in press. It is almost impossible to achieve the same success if your press materials are hard to download and you are lacking of a solid plan. You have to know too that even if it’s just you doing everything, you must not be solely depending on your Facebook page or Twitter followers. You’ve got to take into consideration that if journalists can’t search more about your project, they might choose to take on other projects instead.
Number 4. Have an open line of communication – it is your responsibility to keep your backers in the loop regardless if it’s good or bad news. With this, you’ve got to make the time and effort in posting regularly to your Crowdfunding page so they stay updated.
Number 5. Keep it personal – you have to make your supporters feel involved and feel part of the team so for that, it is strongly recommended to introduce your team as well. While doing so, you better consider some humor and personality too in working out your Crowdfunding campaign.