What triggers fascination, and how do companies, people, and ideas put .. Sally Hogshead’s book “Fascinate: Your 7 Triggers to Persuasion and Captivation”. Fascinate: Your 7 Triggers to Persuasion & Captivation Author: Sally Hogshead Publisher: HarperCollins Publication date: Jan 15, Description and Reviews From The Publisher: What triggers fascination, and how do companies, people, and ideas put those triggers to use? Why are you.
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Fascinate: Your 7 Triggers to Persuasion and Captivation
What triggers fascination, and how do companies, people, and ideas put those triggers to use? Why are you captivated by some people but not by others? Why do you recall some brands yet forget the rest? In trifgers distracted, overcrowded world, how do certain leaders, friends, and family members convince you to change your behavior? It’s abd persuasive than marketing, trigyers, or any other form of communication. And it all starts with seven universal triggers: Fascination plays a role in every type of decision making, from the brands you choose to the songs you remember, from the person you marry to the employees you hire.
And by activating the right triggers, you can make anything become fascinating. To explore and explain fascination’s irresistible influence, Sally Hogshead looks beyond marketing, delving into behavioral and social studies, historical precedents, ttiggers and evolutionary anthropology, as well as conducting in-depth interviews and a national study of a thousand consumers, to emerge with deeply rooted patterns for why, and how, we become captivated.
Hogshead reveals why the Salem witch trials began with the same fixations as those in “Sex and the City. How a frenzy over Dutch tulip bulbs perfectly mirrors the real estate bubble. And why a billion-dollar “Just Say No” program actually increased drug use among teens, by activating the same “forbidden fruit” syndrome as a Victoria’s Secret catalog.
Whether you realize it or not, you’re already using the seven triggers. The question is, are you using the right facsinate, in the right way, to get your desired result?
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To ask other readers questions about Fascinateplease sign up. Lists with This Book. Jun 28, Zach Olsen rated it it was ok. I read the first pages and the last The middle part that goes into oyur about the 7 triggers was full of definitions, semantics and a lot of fluff so I didn’t read it all. I think its worth thinking about how before you can ever make the sale you have to get someone interested enough to get captivatiom through the door.
A better book on the same topic of how to do that is Purple Cow by Seth Godin which covers how to be fascinating by being remarkable. Much more concise and easier to take the i I read the first pages and the last Much more concise and easier to take the idea and put it into action. Great premise, poor execution– The seven triggers of fascination – lust, mystique, vice, alarm, power, prestige, trust – are easy to remember but are not really useful because they are blanket terms that encompass whole hosts of things that aren’t commonly associated with those words per se.
Cwptivation book is interesting, but unfortunately doesn’t really deliver. The author likes to go on tangent examples and anecdotes that may be interesting to some, but essentially useless and distracting. She circu Great premise, poor execution– The seven triggers of fascination – lust, mystique, vice, alarm, power, prestige, trust – are tk to remember but are not really useful because they are blanket terms that encompass whole hosts of things that aren’t commonly associated with those words per se.
She circumvents the whole psychological work necessary to backup her claims and instead cites concrete best practice examples when the youf supposedly worked, but her claims aren’t really substantiated as much as I would’ve liked. The examples are haphazard and seem to be everywhere, leaving vague impressions of the concepts that are being illustrated. This book is all pop and no real meat or bone. Mar 16, Zana rated it did not like it Shelves: And this frankly just wasn’t.
The research methodology was anecdotal and dodgy — you can’t get statistically significant results from such a small sample size, and the questionnaire that I took was inspecific and yielded bizarre results.
And caltivation unquestioning accolades of advertising as if it had never had ill effects in its entire history I ask for a higher standard of intellectual rigor read: I had hoped for a book about marketing and personal branding, since this is relevant to both my job and a few of the side projects I’m developing. What I got was the first book that I ever suspected of selling product placements.
Jul 26, Fred Zimny rated it really liked it. Sally Hogshead helps world-class businesses develop messages that influence and persuade consumers, patners and employees. As a world-renowed brand consultant and speaker she outlined her fascinating ideas for companies, professionals and persons in the book Fascinate. One thing about the book is its fascinating subtitle —your seven triggers to persuasion and captivation.
Which triggers for me the question will the author also be able to fascinate?
The reason it worked for me Sally Hogshead helps world-class businesses develop messages that influence and persuade consumers, patners and employees.
The reason it worked for me is very simple. Sally Hogshead elaborates the seven fascination triggers. Captlvation often, there are always differerent opinions what triggers are and which triggers are relevant. This criticism is also appropriate for this book. Nonetheless, as you just as me deems fascination to be importanther book is one of the best possible ways to sharpen your thoughts about how to fascinate. The book is written for anyone who wants to become more effective.
The question is whether you are using the right triggers, in the right way to get your desired results? And as the author claims the forces of fascination shape fwscinate ides, opinions and relationships. The core Curious what the seven triggers are? These are the titles of the relevant chapters Lust: My rating 3,5 stars on a scale Fascinate clearly shows passion for the concept in an abundant way. This entertaining captivatin is an accessible description of the fundamental concepts regarding fascination, its triggers and and the application in business and customer service.
It offers food for thought for every business leader and professional. Many of us are drafting the final versions of their yearplan in the forthcoming weeks. These triggers may help you to design your business, career and personal effectiveness in And the above mentioned triggers are quite informative when you really think about it. More over, they are also formative because it enables you to plan and create.
This book is recommended reading for pedsuasion who is interested in connecting to. To complete this review I am going to trigger a persuasioj mystique myself. I will not give you sevn answer. Just read her book. Jun 28, E rated it it was amazing. Cagey advice on captivating consumers Becoming fascinating is the best way for your product to stand out from the crowd. You can create a brand identity so interesting and distinctive that consumers will be irresistibly attracted to it, as they are to Apple, Tiffany, Coca-Cola and Google.
A clear, str Cagey advice on captivating consumers Becoming fascinating is the best way for your product to stand out from the crowd. A clear, strong writer, Hogshead provides a compelling report on how fascination shoots a desire like an arrow directly to the primitive limbic brain, bypassing rational processing and evaluating.
Their challenge will be applying her branding magic to make their companies and products truly fascinating to consumers.
Books | How to Fascinate
Indeed, that is what makes them so fascinating. Sep 20, Payam rated it liked it. This book unnecessarily categorizes everything under “fascination”. If fscinate like something, “you are fascinated”. If you love something, “you are fascinated”. If you cxptivation focusing on something, “you are fascinated”. If something is disgusting to you, “you are fascinated”. As such, the word “fascination” becomes practically meaningless by the end of the book. Overall, it is a decent book.
Unfortunately, its 7 trigger categorization is not scientifically based on anything. She seems fascinnate have just crea This book unnecessarily categorizes everything under “fascination”.
She seems to have just created 7. Someone else might have created 8, another 6, another 2. You should only enjoy it as a casual read, and simply enjoy the case studies she mentions. The rest is mostly to sell the book itself. The author is a marketer after all ; Sep 05, Sofia rated it really liked it.